Conversion Rate Optimisation
Conversion rate optimisation — get more donations from the traffic you already have
If your donation page's conversion rate hasn't moved since the day it launched, it's costing you money every month. Conversion rate optimisation is the ongoing, deliberate process of testing and refining a donation page so more of the people who visit actually give — rather than leaving it untouched once it's live.
What's included
- Constant, automated testing and refinement — never a one-and-done launch
- AI-assisted reporting that shows what's actually working
- Turning more visits into gifts, and more one-off donors into recurring ones
- No extra work required on your end — it runs in the background
- Included as part of every Donation Engine, not sold as a separate add-on project
Why it matters
Most donation-platform vendors treat launch day as the finish line. We treat it as the start — your Donation Engine keeps being tested and refined for as long as you're with us, so your results keep improving rather than flatlining.
Book a free conversion review
Tell us about your charity and we'll take a look — no obligation.